Investors spend time with analysts. Analysts ask the question “what?”
If all great new ventures answer the question “why?”, all the naysayer-right-hand-man-shoeshine-analysts ask the question “what?”
They sputter things like, “money has no smell,” and recount the times that “snake oil salesmen” have come into their office seeking money and then the money disappears.
They want numbers. They want certainty.